• The Impracticality of Democracy in Second Life

    Second Life, like the internet as a whole, is pretty much anarchy. Except there is somebody at the top who’s allegedly keeping an eye on it all, but it’s sort of like that absentee father who drops in once every couple of years just so the kids don’t forget who daddy is. Honour’s blog post [...]

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  • Linden Labs Finally Being Proactive About Content Theft is “Bollocks”

    No surprise there, really. For all the talk about a roadmap to protect the merchants of Second Life and clamping down on Third Party Viewers, my own blog (and a few others) were bombarded by somebody spreading spam of a new copybot client they’re selling. But that’s hardly the Lab’s fault.. What is the Lab’s [...]

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  • Emerald Viewer to Resurrect Second Life Avatar Rating System?

    Anyone who joined Second Life before mid-2007 may remember the Avatar Rating System, which allowed you to rate other users on their Appearance, Behaviour and Building skills. The system was dropped by Linden Lab to relieve the load on the servers. The system was supposed to separate good avatars from bad avatars, but it inevitably jut became [...]

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  • Business versus Fun: How Rosedale’s Return Splits Second Life

    The return of Philip Rosedale to the reins of Linden Lab was met with rapturous applause by a sizable majority of Second Life users, but quiet scepticism from a notable minority. I think everyone across the board likes Philip as he’s the one who made it all happen – he’s heralded with nurturing SL into a leading virtual world [...]

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  • Linden Lab CEO Change: Mark Kingdon Out, Philip Rosedale Returns

    Look who’s back, back again. Philly’s back, tell a friend.. Just when you think it can’t get any worse at Linden Lab, it does. Today saw the news that Mark Kingdon (M Linden) stepped down as CEO to be replaced in the interim by the founder Philip Rosedale (Philip Linden). Obviously that raises all sorts [...]

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  • Second Life Economy Scare – Run on the Lindex Devalues Linden Dollar

    There was something of a brief scare today on the Second Life Lindex after the Linden Dollar’s sell price jumped over 15% from the previous day’s rate, sparking fear of a run on the currency exchange as the best buy rate rose to L$300/1USD$, up from L$264 the day before. Retailer confidence in the market [...]

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  • Dude Sounds Like a Lady: Voice Morphing Comes to Second Life

    Have you spent the last 5 years of your life pretending to be the opposite gender in Second Life? Do you worm your way out of using a webcam and declare in your profile that you don’t believe in voice? Then fear no more – voice morphing is here! This is quite possibly the stupidest [...]

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  • Linden Layoffs: What Now?

    Times have changed, and Linden Lab have grown up to realise that they’re not going to influence the internet game anymore – they need to adapt because 3D internet is still some way off from becoming mainstream and people aren’t flocking to Second Life. That means they need to go out and bring people in, [...]

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  • What’s In A Name?

    When starting a blog back in 2008, the hardest part was coming up with a name. But I only really had one criteria – it must not contain the word “Second”. This was before the Lab got all anal and declared they owned the word – it was when every Joe Avatar was bandying around [...]

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  • Responding to Negative Posts/Plurks/Tweets

    It’s often the case that a person or business in a virtual world will find themselves fall foul of social media, and find themselves the subject of a negative blogpost, or posting on a micro-blogging service such as Twitter or Plurk. Time and time again, we’ve seen it happen where the subject of the negative [...]

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